Marketing professionals do not adapt their businesses
Dec 21, 2023 6:02:28 GMT
Post by account_disabled on Dec 21, 2023 6:02:28 GMT
According to reality, they will never achieve an efficient and measurable marketing strategy. In the report “ Effective leadership in the digital age ”, made by Econsultancy, nearly three-quarters of those interviewed agree that the strategic priorities and direction of companies are the responsibility of the leaders they manage. If you want to transform digitally, you have to know the challenges and solve the problems that arise along your professional path. Have a team willing to face.
The changes If you don't know where to start, tell your Special Data team: "I don't know how to start, but I know we will get there." Working with a motivated team willing to face changes is very important at that time. Train your team and hire people who are willing to always study and make a difference! Face new responsibilities Tasks that used to live outside the marketing team are now part of your responsibility. You have to think about the digital customer experience , sales, after-sales service and the loyalty process.
The great challenge is to manage it so that the entire company has a new and well-organized consumer journey. Deal with the creation of data silos Integrating all online information into a central data source is one of the great challenges of digital transformation. Being in all channels is important, but this results in the creation of data silos. Data silos are loose data, which prevent consistency and occur whenever a data system is incompatible or not integrated with other systems. To prevent this, all these points must be unified and connected to work on the customer experience in an optimized way.
The changes If you don't know where to start, tell your Special Data team: "I don't know how to start, but I know we will get there." Working with a motivated team willing to face changes is very important at that time. Train your team and hire people who are willing to always study and make a difference! Face new responsibilities Tasks that used to live outside the marketing team are now part of your responsibility. You have to think about the digital customer experience , sales, after-sales service and the loyalty process.
The great challenge is to manage it so that the entire company has a new and well-organized consumer journey. Deal with the creation of data silos Integrating all online information into a central data source is one of the great challenges of digital transformation. Being in all channels is important, but this results in the creation of data silos. Data silos are loose data, which prevent consistency and occur whenever a data system is incompatible or not integrated with other systems. To prevent this, all these points must be unified and connected to work on the customer experience in an optimized way.
